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          MASTERCLASSING

          2021 Effective Digital Marketing Awards open for business

          David Murphy

          The 2021 Effective Digital Marketing Awards are open for entries from brands and agencies across the world. The awards, now in their fifth year, celebrate excellence in digital marketing across 28 categories.  Winners in last year’s competition included SEAT, Pizza Hut, Médecins Sans Frontières, The Very Group and Audi.

          New categories for 2021 include individual awards for the Most Effective Campaign on TikTok, YouTube, Instagram, Snapchat, Facebook and Twitter. The Awards also include a category for the Most Effective Pandemic Campaign, for the campaign that was most effective in helping the target audience cope with or get through the COVID-19 pandemic. There’s also another new category for the Most Effective Attribution Solution.

          In addition to the main awards, there are also two special awards, including two Digital Expert of the Year Awards, one for North America, the second for UK, EMEA and APAC. The Digital Expert Awards recognise the company which averages the highest attendee feedback results when presenting at Masterclassing events around the world.

          The entry deadline is 19 March. The entry fee is £195 (plus VAT where applicable), per submission, to enter into one category. The cost to enter the same campaign or solution into additional categories is £150 per additional category.

          There’s more information here. Or you can click here to head straight to the Awards Portal and start on your entries.

          In the meantime, here’s the full list of categories…
           
          Most Effective Advertising Campaign   

          Most Effective Attribution Solution 

          Most Effective B2B Campaign

          Most Effective Branded Content Campaign

          Most Effective Data & Analytics Campaign  

          Most Effective DTC eCommerce Campaign  

          Most Effective Facebook Campaign  

          Most Effective FMCG/CPG Campaign  

          Most Effective Influencer Campaign  

          Most Effective Instagram Campaign  

          Most Effective Integrated Campaign  

          Most Effective International Campaign  

          Most Effective Launch Campaign  

          Most Effective Location Campaign  

          Most Effective Mobile Campaign 

          Most Effective Pandemic Campaign  

          Most Effective Performance Marketing Campaign 

          Most Effective Programmatic Campaign   

          Most Effective Retail Campaign

          Most Effective Search Campaign  

          Most Effective Snapchat Campaign  

          Most Effective Social Purpose Campaign  

          Most Effective Tech Platform  

          Most Effective TikTok Campaign  

          Most Effective Twitter Campaign  

          Most Effective Video Campaign 

          Most Effective YouTube Campaign  

          Most Innovative Campaign  

          Digital Expert of the Year – UK, EMEA and APAC

          Digital Expert of the Year – North America

          Grand Prix Award

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